Beauty of Joseon is a Korean skincare brand inspired by the Joseon Dynasty, which ruled Korea from 1392 to 1897. It was an era of great refinement, where culture, philosophy, and personal care were a fundamental part of daily life.
The women of the Joseon court cared for their skin with simple gestures and natural ingredients like rice, ginseng, honey, and medicinal herbs. Beauty wasn't about masking, but about preserving healthy, clear, and radiant skin over time.
At the heart of the formulas is Hanbang : the Korean tradition of medicinal herbs applied to cosmetics. A philosophy that uses roots, plants, and natural ingredients to gently and effectively rebalance the skin.
Beauty of Joseon combines this ancient heritage with modern cosmetic science to create treatments that respect the skin and support the natural function of the skin barrier , giving a progressive and harmonious glow.
✨ Tokyoh choice – our Beauty of Joseon selection, curated for quality, ingredients, and careful formulation.
