The name Haruharu means “every day” in Korean.
And this expresses the brand's entire philosophy: skincare designed to support the skin, day after day, with gentleness and consistency.
Haruharu Wonder was born in Korea with the idea of creating essential, clean and balanced formulas, using natural fermented ingredients and powerful antioxidants to strengthen the skin barrier and protect it from daily stress.
Its signature ingredient is fermented black rice , rich in polyphenols and minerals, known for its protective, hydrating, and brightening properties. Alongside the rice, we find botanicals and soothing active ingredients that help keep skin supple, radiant, and strong.
The Haruharu philosophy is simple: do less, but do it well.
No excess. No harshness. Just what your skin really needs.
Haruharu Wonder combines nature, science, and minimalism to offer skincare that doesn't promise miracles, but builds real beauty over time.
✨ Tokyoh choice – our Haruharu Wonder selection, curated for quality, ingredients, and careful formulation.
