PURITO Seoul was born in South Korea with the idea of stripping skincare back to the essentials, eliminating the superfluous to make room for what really matters: well-balanced and skin-friendly formulations.
The brand was born from a real need to create simple products, designed especially for those with delicate or reactive skin who struggle to find tolerable formulas.
The name PURITO combines “Purity” and “To” (earth in Korean) and represents a return to the origins: selected ingredients, clean compositions and attention to skin balance.
Over the years, PURITO has established itself internationally as one of the most appreciated Korean brands for its sober, transparent and functional approach.
A skincare product that doesn't scream, but works every day.
✨ Tokyoh choice – our Purito selection, curated for quality, ingredients, and careful formulation.
